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Fools Gold

Commercial television, whether broadcast or cable, survives by selling its audience to advertisers. Programs that consist of "Entertaining Pablum" attract the highest audience ratings, so a talk show featuring a crime author will be more valuable than a trial.

Its the same way with the Weather Channel: It can deliver audiences during a storm but advertising revenue comes from delivering an audience that watches the daily 'entertaining pablum' rather than complex hurricane track forecast models.

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